Beyond the impact factor - Life of a scientific journalist

We all love science and we would like to talk about it or write about it all the time. Some people can. What does it take to become a scientific journalist for a non-scientific magazine/newspaper? What are the challenges when writing about science for a non-scientific audience? In this panel we will gather journalists that curate the science and technology section of magazines and newspapers and science bloggers and we will learn how they ended up doing what they do, as well as the various differences between the different media.